Project Background: The Living Room Furniture hired Doodl to build a new brand for their stores in both Missoula and Kalispell. We started by simplifying the basic idea of the Furniture logo. We wanted something that would speak to the middle class. We wanted something that was fresh and fun. So, we settled on the most flexible and funnest of all […]
Project Background Platinum Home Delivery is a subsidiary of The Living Room Furniture. It is also a subsidiary of DreamSleep Mattress stores. Both stores are staples in Missoula and Kalispell, Montana. The owners decided to create a unique brand for this new furniture delivery solution. What once was delivered by the furniture store delivery trucks […]
Project Background We really enjoyed creating this retail branding package for DreamSleep Mattress stores. They hired us to help launch their new start-up business from scratch. This is what we love. To help mold the culture of a company. In doing so, we built every aspect of the retail branding. From the logo and business stationery to the […]
Project Background Furniture brochure for Bear Paw Designs in Stevensville, Montana. Mike Roths is a fellow artist and an extraordinary woodworking craftsman. Bear Paw Designs is the avenue through which his creations come to life. Mike called us when he wanted to build his brand image. He wanted to establish a professional logo and create some marketing […]
Nordberg Antler Furniture Logo Design. Less is more. In this case, it says “antler furniture” without spelling it out. We also designed and developed their website.
I am the designer who created this logo for J2 Office Products. As most businesses do when decorating, we played with negative space.