Professional Designers Transcend Their Industry

Call them experts. Call them genius. Just make sure you call them. Clients who trust a professional to work on their car, or perform surgery, should no less…

Value is Created by Professional Design

Graphic Design is an investment in value. First of all, Graphic Design is an investment in innovative thinking. It is positioning a brand by communicating its values. It…

The Art of Product Branding

True product branding is an art. Over the last hundred years, the art of branding has shifted from announcing that a product or service existed to becoming a culture…

Color Theory & Psychology

Whether you realize it or not, the colors of your brand influence people. From the ever recognizable red of Coca-Cola to the bright blue of Ford, the way we…

Creating Buy-In With Your Brand

Creating Buy-In With Your Brand. Last time, we considered “what” your brand is, and decided on a simplified answer—what you stand for, how you are perceived by the…

Understand Your Brand Marketing

Understand Your Brand Marketing In the world of brand marketing, things are so simple that they often become hard. Doodl is always here to help, and in the spirit…

The Promotion Experts

Running a business in today’s marketplace is far more demanding than it was 10 or 20 years ago with all the new technology and different forms of competition…

Walk in the Seattle Rain Illustration by Illustrator KL Piazza

I Started A Design Business

Seems like a lifetime ago that I started doing art and design professionally at DesignSight in Seattle, Washington. The year was 1997 but I had already wet my…