Doodl has made a vow to help businesses and organizations succeed. That’s why we choose to do pro bono work from time to time. In our world, exercising creativity is extremely satisfying and can be loads of fun. But to be blunt, if it isn’t fun, we’d rather get paid. With that, here’s a list of suggestions, requests, guidelines, and assurances for entering into a fruitful and mutually beneficial pro bono relationship with us:


Read our core values. If you agree, welcome to serendipity. If you don’t agree, please consider contacting someone else.

Check out our portfolio. If you like what we’ve done for other people, you’ll probably like what we will do for you. 


When we agree to take on a project, we agree to take time away from other clients. Our hourly rate is $100 per hour per person for creative work. To put that in perspective, just sitting down to meet with two persons from our office for one hour would cost a paying client $200. In addition, we still pay the salaries of everyone who works on your project and all the overhead that comes with operating our business. So in effect, not only are we donating our time, we are donating our money. This requires us to keep the process as streamlined as possible for the sake of our business.


We ask that anyone who has the authority to put the final approval on our work come to ALL meetings where strategy is decided or creative is presented. Reworking creative because of misunderstandings causes us to spend unnecessary additional time on your project, which makes our financial officer very grumpy.


Often there are many people in your organization who would like to see and have input on the creative work. While we applaud their enthusiasm, we ask that meetings and input be filtered through relevant personnel only. Preferably only one or two people.


Before we begin doing any work, we will sit down with you and develop a creative brief that addresses the following questions:

  • What is the problem you are asking us to solve?
  • Who is the target audience for your project?
  • What is the current perception of your organization/issue?
  • What perception would you like people to have?
  • What specific action are you asking from your audience?
  • What is the one, primary reason why they should take this action?
  • What is your budget?
  • What is your timeline?
  • Are there any mandatory items (logos, credits, legalisms) associated with this project?

We ask that you take some time to think about these questions before we meet and then, after meeting, have the appropriate members of your organization sign off on the creative brief before we proceed with the project.


It’s important when budgeting that you include vendor costs. In some cases, we will be able to help find a quality, affordable printer, film production company, photographer, illustrator, etc., but we are not always able to call in favors. If at all possible, to save us time and your money, we ask that you use the resources of your own organization to seek these in-kind donations.


While you are probably our most cherished client, we cannot treat you as our only client. Putting off paying clients to satisfy pro bono clients would be disastrous for our bottom line. For this reason, we ask for long lead times on all projects so that we can give full attention to your account in between working on others. We will do our best to treat you the same as our paying clients but please understand if an unexpected issue arises with a paying client, we must address that first. Therefore, we ask that you be flexible if we need to move a meeting or change a deadline.


When you hire us, we ask that you let go of any preconceived ideas of what you want your design to be, and let us do what we do best. The ideas that we present to you are ideas that we think will serve you best. We pledge to always work hard and to do the best work possible, that is effective, on strategy, compelling, and memorable.


Point #8 is so important that we want to say it again. The work we do for you will be as good or better than the work we do for our other clients. And the work we do for you reflects upon us just as much as it reflects upon you. This isn’t our first rodeo. Heck, this isn’t even our 100th rodeo. Trust us.


We take on pro bono projects because we care. But if that unfortunate day comes when we just don’t see eye to eye, please remember our nice financial officer. Each trip back to the drawing board significantly reduces their life expectancy. We will try to accommodate your wishes within reason but we respectfully reserve the right to put our pencils down when we feel we have contributed as much as we can to your project. Our desire is always to make you look good and have fun doing it. So please keep these ten points in mind and we’ll all live a longer happier life.

That’s it – the low down on working with us on any pro bono projects. If you have made it this far, congratulations, we might be a match made in Heaven. Now begins our wild and exciting ride together. Thanks for coming to us for your project. We look forward to working with you.

Please contact us to start the official paperwork.