Project Background

Platinum Home Delivery is a subsidiary of The Living Room Furniture. It is also a subsidiary of DreamSleep Mattress stores. Both stores are staples in Missoula and Kalispell, Montana. The owners decided to create a unique brand for this new furniture delivery solution. What once was delivered by the furniture store delivery trucks would now be delivered by a single brand—Platinum. It is a high-end, classy and flexible design for both the furniture and the mattress store.

Platinum is a silver-like metal that lends itself to a black and white color scheme. We pursued the color along with the simplicity of a classy look. In the end, the logo creates a high-end, classy, and flexible visual appeal that people will trust.