Michelle’s Custom Taxidermy hired Doodl to create a bold, yet elegant identity for their local Montana taxidermy business.

In a vast wilderness of outdoorsmen and sport hunting, naturally, a taxidermist in Montana is a good business to be in. But creating separation from other taxidermists is not always easy. In an attempt to give people what they expect from a Western Montana taxidermist we stuck with the majestic elk as an icon. The question then was how to make our elk different from everyone else’s. We opted for bold colors and rugged shapes that create a bold, yet elegant identity that immediately makes the connection between who we’re talking to and what this business does.