Project Background:

The Living Room Furniture billboard is another extension of the new brand that we created for them. The goal was to announce the new logo and colors with clarity. This is a furniture store. It happens to be a fun and inviting store. Come check it out.

Success Metrics:

The success of the rebrand efforts are well received. With the new logo generating a happier, hipper vibe, the store continues to be profitable and growing. Only time will tell the ultimate success of the new brand, but the furniture billboard helped get the word out and establish the brand. Other projects included the logo design, street and building signs, and vehicle wraps.