Project Background

Kiss N Release is an apparel website that sells clothing and fishing attire nationally. The original idea was to create a symbol that could stand alone as a clothing brand. The end result came by mixing the literal idea behind the brand. The shape of the lipstick kiss merged with the mountains and rivers where the fish live. The apparel along with the logo set the tone for the website. The focus is primarily on the brand itself through photography and color. (Note: all photography on the website is provided by the client)

Success Matrix

The logo and website have been extremely successful. Advertising must be done to increase sales, but the logo and clothing have been spotted across the western United States.