Project Background

Kiss N Release hired us to create an apparel logo that they could use to sell clothing and fishing attire on their website. The original idea was to create a symbol that could stand alone as a clothing brand. The end result came by mixing the literal idea behind the brand. The shape of the lipstick kiss merged with the mountains and rivers where the fish live. The logo along with the website set the tone for the brand.

Success Matrix

The apparel logo and website have been extremely successful. Advertising must be done to increase sales, but the logo and clothing have been spotted across the western United States.