The highlight of 2013 was the Gateway corporate brochure—a major marketing piece for new members. We created and built a traditional and millennial television ad campaign and billboard for Gateway earlier in the year. The TV spots were fresh and full of life. The billboard reflected the television campaign. Making the brochure reflect the other projects as well as both modern and traditional messages was the challenge. We came up with a memorable stand-alone piece that rounded out the year on a high note. The new member brochure was for people considering opening an account. The end result was a high-end corporate brochure that featured some lofty content, but also some childlike fun. On the cover, we stuck a credit card sized calculator to their traditional Barnwood look. Under the calculator were the common upside-down letters that spell “hello.” That is so fifth grade but still fun. On the interior content, we wanted to reintroduce some of the numbers that the calculator represents. The numbers had become “everyday” at Gateway but might have been new to someone looking for a bank. So we incorporated key numbers on each page that reinforced the page content. This piece had to bridge the gap between the traditional ad campaign and the new stuff targeted at millennials—and it did. It’s got an obvious Montana flair, but also a youthful, hip contrast in font and color usage.
Ad campaign: Money Money
Television commercial: Come Down
The success of the 2013 Gateway Community Credit Union corporate brochure is summed up in the Return on Investment. Every year that we did work for them, they increased their holdings. There’s nothing more we can say about that.
What You Would Have Done Differently
There are always parts of every campaign that you look back on and go, “what were we thinking?” Most of the time those thoughts are pretty minor complaints. The general public rarely sees what we see. And so we’ll leave it at that. With the overwhelming success of the Gateway Community Credit Union design projects over the years, we’re not going to complain.
Television commercials, radio commercials, website design, poster calendar design, brochure design, outdoor billboard, print advertising, web advertising.