Project Background

Chicks n Chaps holds women’s rodeo clinics and fundraisers all over the United States. They educate women about the sport of rodeo and the western lifestyle. They give their proceeds to local community members impacted by financial, physical, and emotional burdens associated with breast cancer.

Chicks n Chaps new logo is a simplification and clarification of their old logo. From an unreadable font and child-like rendering evolved a professional design that gives the organization credibility. It is teamed with the website and brochure to start a new era of branding.