First of all, let me start by saying that every business is essential. There is no such thing as an “unessential” business. If you work to provide for your family or even yourself—your job, your employees, and your business are essential. Sure, we can find better, safer ways to work. But now is the time […]
Useful information and the latest happenings from Doodl HQ.
Montana Folk Festival Branding
Project Background We created the first festival branding with the National Folk Festival from 2008-2010. The work continues with the locally owned Montana Folk Festival in Butte, Montana. We have designed the marketing materials every year of the festival. From print projects and website design, fostering the brand has become the focus. The goal is […]
2750% Return on Investment?
That’s right. It’s not a typo. From 2007 to 2014 Doodl (formerly Crevin) was on retainer with Gateway Community Credit Union in Missoula, Montana. We built a trusted, more desirable brand through creative print primarily, but also through TV and radio advertising. In that time their assets increased from $40 million to $60 million on […]
Professional Designers Transcend Their Industry
Call them experts. Call them genius. Just make sure you call them. Clients who trust a professional to work on their car, or perform surgery, should no less trust professional designers. Gain the full advantage of a designer’s talents and process to help your business thrive in a competitive marketplace. From putting your name on […]
Value is Created by Professional Design
Graphic Design is an investment in value. First of all, Graphic Design is an investment in innovative thinking. It is positioning a brand by communicating its values. It is creating competitive advantages, customer trust and loyalty, and expanding market share. The modern business environment is changing rapidly. Competition is increasing and businesses need solutions to stay […]
The Art of Product Branding
True product branding is an art. Over the last hundred years, the art of branding has shifted from announcing that a product or service existed to becoming a culture shaped by that product or service. First, let us remember a simple definition of branding is: what you stand for. How does the public view you? What […]
Color Theory & Psychology
Whether you realize it or not, the colors of your brand influence people. From the ever recognizable red of Coca-Cola to the bright blue of Ford, the way we perceive and react to color affects us in a multitude of ways. The culmination of these things is called color theory. Color theory is more important than […]
Creating Buy-In With Your Brand
Last time, we considered “what” your brand is, and decided on a simplified answer—what you stand for, how you are perceived by the public, and what ideas are held in an individual’s mind about your business. Now let’s consider “why” your brand matters and “who” it matters to. If the simple definition we have settled on […]
Understand Your Brand Marketing
In the world of brand marketing, things are so simple that they often become hard. Doodl is always here to help, and in the spirit of helping, we would like to offer a quick way to understand your brand. A clear definition is helpful: YOUR BRAND IS What you stand for, how you are perceived by […]
The Promotion Experts
Running a business in today’s marketplace is far more demanding than it was 10 or 20 years ago with all the new technology and different forms of competition springing up. Thankfully, some things are still the same, like your commitment to customer satisfaction, client relationships, and the four Ps of marketing. Today we’re talking promotion. […]
I Started A Design Business
Seems like a lifetime ago that I started doing art and design professionally at DesignSight in Seattle, Washington. The year was 1997 but I had already wet my whistle with several freelance projects by then. Then one day, I walked into an interview with my Ross dress shirt and crooked tie. A couple of gentlemen […]