We designed this Insurance logo for Attic RRG with the intention of creating an old-fashioned American icon. They are a risk retention insurer, primarily of transportation companies. We wanted to stick with their demographic and play off of what sells. So we gave them a bald eagle perched on top of a tree-like letter in their name. The result was a classic and timeless insurance logo.
In the process, we also wrote their tagline—Insure and Steady. A play on words that says what they do and reinforces the brand for trucking companies. We also created their stationery, their corporate brochure, and their website.