Project Background:

The 2016 Montana Folk Festival poster is the result of working with the National Folk Festival from 2008-2010. The work has continued with the locally owned Montana Folk Festival. We design the marketing materials for print and website, fostering the brand and style. The goal is always to remind people when the festival is, as well as promote the culture and food, with an emphasis on the great music. The festival poster is always the first step in the process of developing a visual theme. Then, it is applied to all other aspects of the brand, including the website.

Success Metrics:

The Montana Folk Festival is one of the largest outdoor music festivals in the Northwest. The festival draws around 150,000 people over the three-day event each year. The economic impact is estimated at over $30 million per year.

Hindsight is 20/20:

As an Arts festival, we always want to explore more of an Arts angle on the festival branding. The music is a huge part of the festival and the photos of the music work great, but we’ll always wonder what could have happened with more of an illustrative, fine art touch. We continue to fine tune our work year by year and have introduced some artistry in more recent years.

Work Produced:

Website Design & Development, Poster Design, Brochure Design, Program Guide, Pocket Schedule, Outdoor Billboard, Event Signs & Banners.