Montana Folk Festival Branding

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Montana Folk Festival Branding Project Background: We created the first festival branding with the National Folk Festival from 2008-2010. The work continues with the locally owned Montana Folk Festival in Butte, Montana. We have designed the marketing materials every year of the festival. From print projects and website design, fostering the […]

 2750% Return on Investment?

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That’s right. It’s not a typo. From 2007 to 2014 Doodl (formerly Crevin) was on retainer with Gateway Community Credit Union in Missoula, Montana. We built a trusted, more desirable brand through creative print primarily, but also through TV and radio advertising. In that time their assets increased from $40 […]

Professional Designers Transcend Their Industry

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Call them experts. Call them genius. Just make sure you call them. Clients who trust a professional to work on their car, or perform surgery, should no less trust professional designers. Gain the full advantage of a designer’s talents and process to help your business thrive in a competitive marketplace. […]

Value is Created by Professional Design

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Graphic Design is an investment in value. First of all, Graphic Design is an investment in innovative thinking. It is positioning a brand by communicating its values. It is creating competitive advantages, customer trust and loyalty, and expanding market share. The modern business environment is changing rapidly. Competition is increasing and […]

The Art of Product Branding

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True product branding is an art. Over the last hundred years, the art of branding has shifted from announcing that a product or service existed to becoming a culture shaped by that product or service. First, let us remember a simple definition of branding is: what you stand for. How does […]

Color Theory & Psychology

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Whether you realize it or not, the colors of your brand influence people. From the ever recognizable red of Coca-Cola to the bright blue of Ford, the way we perceive and react to color affects us in a multitude of ways. The culmination of these things is called color theory. Color […]

Creating Buy-In With Your Brand

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Creating Buy-In With Your Brand. Last time, we considered “what” your brand is, and decided on a simplified answer—what you stand for, how you are perceived by the public, and what ideas are held in an individual’s mind about your business. Now let’s consider “why” your brand matters and “who” it […]

Understand Your Brand Marketing

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Understand Your Brand Marketing In the world of brand marketing, things are so simple that they often become hard. Doodl is always here to help, and in the spirit of helping, we would like to offer a quick way to understand your brand. A clear definition is helpful: YOUR BRAND IS […]

The Promotion Experts

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Running a business in today’s marketplace is far more demanding than it was 10 or 20 years ago with all the new technology and different forms of competition springing up. Thankfully, some things are still the same, like your commitment to customer satisfaction, client relationships, and the four Ps of […]