Montana Folk Festival Branding
Project Background: We created the first festival branding with the National Folk Festival from 2008-2010. The work continues with the locally owned Montana Folk Festival in Butte, Montana. We have designed the marketing materials every year of the festival. From print projects and website design, fostering the brand has become the focus. The goal is always to remind people when the festival is, as well as promote the culture. We like to make note of the good food, with an emphasis on the great music.
Success Metrics: The Montana Folk Festival is one of the largest outdoor music festivals in the Northwest. The festival draws around 150,000 people over the three-day event each year. The economic impact is estimated at over $30 million per year.
What You Would Have Done Differently: As an Arts Festival, we always wish we had explored more of an Arts angle on the festival branding. The music is a huge part of the festival and the photos of the music work great. But we’ll always wonder what could have happened with more of an illustrative, fine art touch. We continue to fine tune our work year by year and have introduced some artistry in more recent years.
Work Produced: Website Design & Development, Poster Design, Brochure Design, Program Guide, Pocket Schedule, Outdoor Billboard, Event Signs & Banners.